Medico-marketing
Deliverables: Brand Story, HCP Deck, Visual Detail Aid, MSL Objection Handler
Therapeutic Area: Immunology
Client Need
A global immunology brand preparing for lifecycle extension in severe psoriasis needed a unifying brand story and creative concept that could scale across HCP and MSL materials.
Our Approach
We developed the concept “Clearer Skin, Clearer Life” to connect clinical data with patient-centric outcomes. Built modular decks for HCPs and MSLs with differentiated content depth and tailored language.
Outcome
- Cross-functional alignment achieved pre-launch
- Messaging adopted in 4 affiliate markets
- Rep training feedback rated materials 9/10 on clarit
Deliverables: Concept Campaign, Leave Piece, Inhaler Demo Card, Email Series
Therapeutic Area: Respiratory
Client Need
A respiratory pharma client launching a digital platform for asthma management wanted creative HCP engagement tools that integrated product, platform, and patient benefit.
Our Approach
The theme “Every Breath Counts” was designed to unify messaging. We developed a tactile inhaler technique card, interactive leave piece, and follow-up email drip campaign to reinforce value post-detailing.
Outcome
- Improved rep engagement duration in pilot regions
- Positive recall among pulmonologists in CRM data
- Theme retained for DTC awareness ads
Deliverables: MOA Animation, Emailer, Scientific Poster, MSL Deck Therapeutic Area: Oncology
Therapeutic Area: Oncology
Client Need
The launch team for a bispecific antibody in relapsed AML needed unified scientific storytelling for HCPs and congress audiences.
Our Approach
Built a central animation explaining dual-antigen targeting, which informed the layout and design of a modular scientific poster. The “Breakthrough in Both Directions” concept unified emails, decks, and congress visuals.
Outcome
- MOA animation drew highest digital engagement at EHA
- Poster praised for clarity by KOLs
- Reused storyboard as base for CME modules
Deliverables: Core Visual Aid, Titration Guide, Patient Handout, Rep Training Slides
Therapeutic Area: Endocrinology
Client Need
A client promoting a novel GLP-1 for type 2 diabetes needed branded education materials for both HCPs and patients, centered on dose titration.
Our Approach
The creative concept “Step Forward, Stay Steady” was reflected in all materials. We combined clinical progression data with behavioral science cues to support titration adherence.
Outcome
- Reduced call-center queries on dosing
- Titration guide cited by reps as most effective support tool
- Rep training uptake over 90% within 2 weeks
Deliverables: Brand Narrative, HCP Brochure, Patient Pathway Map, Leave Piece
Therapeutic Area: Rare Diseases
Client Need For a gene therapy in spinal muscular atrophy (SMA), the client needed a compelling, emotionally grounded scientific story for HCPs unfamiliar with the condition. Our Approach We created the theme “From Diagnosis to Possibility,” centering on the SMA journey. Materials included visuals mapping milestones from symptoms to treatment access, backed with clinical data. Outcome- Shortlisted internally for global best practice
- Adapted into medical education modules
- HCPs reported clearer patient counseling using materials
Deliverables: Detail Aid + Digital Drop Card
Therapeutic Area: Dermatology
Client Need
A specialty dermatology brand launching a topical JAK inhibitor for atopic dermatitis needed a compact, dual-format tool to drive brand recall among dermatologists.
Our Approach
We developed a clear, benefits-driven narrative that included product positioning, comparative data, and safety visuals. Designed both a full-length e-detailer and a pocket-sized drop card for in-clinic reminders.
Outcome
- Increased rep engagement time by 20% (measured via CRM metrics)
- Received positive feedback from 3 regional markets on layout and clarity
- Enabled multi-channel deployment without additional redesign
Deliverables: Video Storyboard + Script for MOA Animation
Therapeutic Area: Oncology
Client Need
The medical affairs team of an oncology biotech wanted a 90-second video to explain the mechanism of action of a novel bispecific antibody targeting CD20 and CD3 for aggressive lymphomas.
Our Approach
We created a simplified, science-grounded storyboard explaining cell targeting, immune synapse formation, and T-cell activation. The tone and visuals were tailored for global medical congress booths and digital MSL engagement.
Outcome
- Delivered a complete script and visual storyboard ahead of animation timeline
- Increased booth engagement at ASH by 40%
- Reused visual narrative for future congress symposia
Deliverables: HCP Label Aid + Mode of Action Poster
Therapeutic Area: Women’s Health
Client Need
For an oral contraceptive reformulation, the brand team needed a regulatory-compliant label aid for rep use and a simplified MoA poster for OB-GYN clinics.
Our Approach
We created a visually simplified leaflet with precise claims mapped to SmPC-approved language and regulatory-compliant visuals. The MoA poster focused on receptor binding kinetics and cycle control.
Outcome
- Enabled field force to stay compliant while communicating clear benefits
- Poster adopted by 75% of regional teams within 2 months
- Received strong HCP feedback on utility and simplicity
Deliverables: HCP Detail Aid, Infographic Poster, Patient Q&A Card, Brand Key Messaging
Therapeutic Area: Women’s Health
Client Need
For a non-hormonal vaginal therapy, the client needed to differentiate the product’s mechanism and outcomes in a sensitive space.
Our Approach
We crafted the message “Restore Balance, Naturally” and used soothing, non-clinical visuals. An HCP-facing infographic summarized evidence with clean, respectful design.
Outcome
- High adoption among gynecology reps
- Reduced barriers to discussion on vaginal health
- Adapted for pharmacy and DTC channels
Deliverables: MSL Deck, Video Storyboard, Patient Leaflet, Virtual Booth Content
Therapeutic Area: Neurology
Client Need
An epilepsy brand expanding indications needed a scientific update campaign that would work across medical affairs and commercial channels.
Our Approach
We introduced the theme “Precision You Can Count On,” highlighting seizure reduction data. Materials included a congress booth video storyboard, modular MSL deck, and co-branded patient education tool.
Outcome
- Increased booth dwell time by 2x
- Leaflets distributed across 600 clinics
- MSL deck reused in three regional training programs
Deliverables: Brand Positioning, Email Journey, Rep One-Pager, Digital Flipbook
Therapeutic Area: Cardiology
Client Need
A biotech client wanted to relaunch their heart failure drug with new long-term data, requiring a refreshed creative approach.
Our Approach
We developed “Built for the Long Run” as the anchoring message, combining outcomes over time with patient mobility themes. A one-page leave-behind and email sequence reinforced messages post-visit.
Outcome
- Open rates for emails exceeded 30%
- Digital flipbook shared by 80% of reps in Q1
- Enhanced brand recognition post-campaign
Deliverables: MOA Poster, Animated Email, Dosing Card, Objection Handling Deck
Therapeutic Area: Gastroenterology
Client Need
A global GI team needed support materials for a new small-molecule acid suppressant entering a competitive reflux market.
Our Approach
We developed “Relief, Rebalanced” as a theme to contrast with older therapies. The MOA poster used kinetic visuals and the objection handler focused on rapid onset vs PPI data.
Outcome
- HCPs noted improved clarity in how drug differs from PPIs
- Visual assets reused in market access presentations
- Helped align global-local messaging
Deliverables: Core Visual Aid, Patient Education Flyer, Animation Script, Sales Aid
Therapeutic Area: Ophthalmology
Client Need
For an eye drop indicated in dry eye syndrome, the client needed HCP and patient tools to support initiation and adherence.
Our Approach
We introduced the concept “See Relief Clearly” across materials. Scientific messaging was adapted into a calming animation script and simplified dosing visuals for patients.
Outcome
- Increased refill rates noted 2 quarters post-campaign
- Sales aid printed and distributed in 15+ countries
- Used as launch template for adjacent product
Deliverables: HCP Slide Deck + MSL Training Deck
Therapeutic Area: Respiratory
Client Need
A global pharma company preparing for the launch of a fixed-dose triple inhaler for COPD needed both an HCP-facing deck for scientific engagement and a corresponding MSL training module for internal rollout.
Our Approach
We created a visually compelling slide deck covering disease burden, mechanism of action, and clinical trial data. The MSL version was layered with objection-handling guidance, speaker notes, and fair-balance messaging. All content aligned with global brand strategy and local regulatory guidance.
Outcome
- Equipped field teams with impactful, consistent messaging
- Reduced MSL training time by 30%
- Reused format for additional indications post-launch
Deliverable: Patient Story-Based HCP Booklet
Therapeutic Area: Neurology
Client Need
A multinational client launching a new anti-epileptic wanted to humanize the treatment experience through a scientific HCP booklet using real-world patient journeys.
Our Approach
We worked with anonymized vignettes provided by the brand team and layered them with clinical decision-making pathways and efficacy milestones. The narrative maintained emotional resonance while being data-grounded.
Outcome
- Strengthened emotional engagement in HCP visits
- Became a model content format for other regions
- Requested adaptation into 3 additional languages